Iceland Design Awards 2016
Winner – As We Grow
As We Grow is owned and run by textile designer Guðrún Ragna Sigurjónsdóttir, fashion designer María Th. Ólafsdóttir and managing director Gréta Hlöðversdóttir. In their collections, the company combines tradition and modern day demands, aesthetics and durable clothing that both grows with the child and lasts between generations.
“As We Grow builds upon sound environmental values and a sustainable approach to the use and life cycle of the products. The timeless simplicity of the design and high quality of the products with a societal responsibility and ambitious environmental policy has created a unique position for the company both in Iceland and abroad.“
Best Investment in Design – Geysir
Best investment in design recognises successful investment in design or architecture in the past year. It is handed over to a company that has incorporated design in the core of its operations to create value and increase competitiveness.
The winner has worked with the best designers of the country, each an expert in their own field. The company has defined design as an important part in its development process and built its image and experience in an outstanding way.
Lulla doll by founder Eyrún Eggertsdóttir, designer Birna Bryndís Þorkelsdóttir and marketing director Sólveig Gunnarsdóttir imitates the heartbeat and breathing pattern of a parent. That way, it aims to calm, improve sleep and create a sense of security for the infant.
“Lulla doll is an original and innovative design product that leans to a strong body of research and expert advice. The project reminds us of the importance of new ideas, innovations, collaboration between different fields and the necessity of perseverance and persuasiveness to gather investment and take an idea all the way to production.“
Type foundry Or Type was founded by graphic designers Guðmundur Úlfarsson and Mads Freund Brunse in 2013. Their fonts have since been used in a variety of outlets ranging from magazines to packaging to the outfits of the Icelandic national football team in the European Cup 2016.
“With their varied, high quality typeface design OR Type has increased the selection and possibilities in using typography, challenging the existing conventions. The studio also runs an ‘online type foundry’ to open the horizons of the general public to the possibilities in type design.”
Powering the future
The exhibition Powering the Future at the Ljósasstöð power station introduces electrical power from the basics to mass production and harnessing renewable energy in Iceland today. The exhibition was designed by Gagarín and Tvíhorf Architects, with a number of other companies and specialists participating in the project.
“The exhibition is collaborative work of high standards. Ambitious implementation, technical solutions and interface design create a pleasant and informational experience for guests of all ages.“
Panel of Judges 2016
Harpa Þórsdóttir, chairman, Iceland Design Centre
Kartín María Káradóttir, fashion designer, IAA
Massimo Santanicchia, architect, IAA
Guðrún Lilja Guðlaugsdóttir, product designer, Iceland Design Centre
Almar Guðmundsson, economist, SI
Högni Valur Högnason, Graphic designer, Iceland Design Centre